Our Story

More than glasses.
A mission for better vision.

The OrthoK Clinic is a specialty of Eyecare Concepts, Melbourne's dedicated home of myopia management since 2017, built on one founder's personal experience of growing up with high myopia, and his mission to give today's children better options than he had.

Our Practice

Dedicated to preventative eye care.

We're not your standard glasses shop. Our therapeutically-qualified optometrists are endorsed to diagnose and treat a wide range of eye conditions, and our purpose-built rooms are dedicated to clinical care, equipped with a complete suite of advanced diagnostic technologies.

Read more about our approach in Review of Myopia Management →

Full-width photo placeholder /images/clinic-interior.jpg
Our Founder

Dr Philip Cheng's story

PC

Dr Philip Cheng

Founder & Clinical Director

Dr Philip Cheng is a Melbourne optometrist with a dedicated clinical focus on orthokeratology (OrthoK), myopia management and specialty contact lenses. As the founder and clinical director of Eyecare Concepts | The Myopia Clinic Melbourne, he helps children, teenagers and adults achieve clear vision while protecting their long-term eye health. A graduate of the University of Melbourne, Philip has practised in Melbourne for more than two decades.

Philip was first prescribed glasses at just seven years old, and his prescription kept climbing throughout childhood, a familiar story for many high myopes. Today he lives with high myopia of over −8.00D and a significantly elongated eye, carrying a genuinely higher lifetime risk of conditions like retinal detachment, glaucoma and myopic macular degeneration, including a vitreous detachment that still leaves him with persistent floaters. As a high myope himself, Philip is committed to making myopia management clear, thoughtful and accessible for families, with honest guidance on the full range of treatment options.

"Today's kids have opportunities that I never had growing up with myopia."

That lived experience led Philip to myopia management in 2016, after an event honouring the late Professor Brien Holden sparked a career-defining focus. His particular passion is helping children with progressive myopia before it becomes high myopia, combining careful assessment, advanced diagnostic technology and evidence-based treatment tailored to each patient. He is highly experienced in custom OrthoK lens design and fitting, including complex prescriptions and astigmatism, working closely with families through every stage of treatment.

In 2017 he opened Eyecare Concepts as an independent practice in Kew East, starting out in general optometry before growing into a dedicated destination clinic for myopia management, now caring for thousands of patients and consistently ranked among Melbourne's Top 3 Optometrists. Following the COVID-19 pandemic, which drove a dramatic rise in childhood myopia due to remote learning and more time spent indoors, the practice expanded into its current purpose-built premises, adding consultation and treatment rooms to support our growing patient base from across Melbourne.

Connect on LinkedIn
Credentials & Qualifications
  • Bachelor of Optometry, University of Melbourne
  • Graduate Certificate in Ocular Therapeutics
  • Therapeutically endorsed optometrist
  • Fellow, International Academy of Orthokeratology & Myopia Control (FIAOMC)
  • International Academy Certification in Myopia Management (IACMM)
  • Committee board member, Orthokeratology Society of Oceania
  • Member, Optometry Australia
  • Member, Cornea & Contact Lens Society of Australia
Experience & Recognition
  • More than 20 years' clinical optometry experience in Melbourne
  • Founder and Clinical Director, Eyecare Concepts and The Myopia Clinic Melbourne
  • Experienced in custom OrthoK, myopia management, complex contact lenses and ocular therapeutics
  • Invited speaker and educator in myopia management and orthokeratology
  • Contributor to professional publications including Optometry Connection, mivision, Insight and Review of Myopia Management
  • Provides consultations in English and Cantonese
Full-width photo placeholder /images/team-portrait.jpg
Our Doctors

The team behind your OrthoK care

Every OrthoK lens we fit is custom designed by one of our experienced, therapeutically-endorsed optometrists.

JA

Dr Jessica Atme

Senior Optometrist · Expert in Myopia Management

A therapeutically-endorsed Doctor of Optometry with a postgraduate Certificate in Advanced Contact Lenses. Jessica has a special interest in OrthoK, scleral and custom RGP lenses, and works closely with children starting their OrthoK journey.

LL

Dr Loretta Li

Senior Optometrist · Expert in Myopia Management

With more than 18 years of clinical experience across Melbourne and Adelaide, Loretta brings extensive expertise in myopia management and specialty contact lens fitting. She consults in English, Cantonese and Mandarin.

Our Clinical Support Team

Behind every OrthoK fitting is our experienced clinical support team, skilled OrthoK and contact lens wearers themselves, who patiently and expertly teach our patients, especially children, how to insert, remove and care for their lenses for the very first time. Their hands-on guidance is a big part of why so many families feel confident and supported through their OrthoK journey.

Meet the Team

Ready to start your OrthoK journey?

Our team would love to help you or your child see clearly, without glasses or daytime contacts.

Book an Appointment